top of page

MY PROJECTS

 Greenleaf Juice 

 MARKETING & BRANDING 

oregon.png
CHALLENGE 
Greenleaf Juice had no digital presence, limiting visibility and discoverability in a competitive wellness market. Without social media or SEO strategy, the brand struggled to reach new customers or drive in-store conversations.
 STRATEGY
  • Built social channels from scratch using content strategy, campaign planning, and targeted CTAs to drive traffic and sales.
  • Directed and styled branded photoshoots to generate high-performing assets for Instagram and in-store promotion.
  • ​Applied A/B testing captions, hashtag optimization and story highlights to improve discoverability and engagement.
GLsandwichpost.png
RESULTS 
Grew following from 0-1,200+ in six months through organic reach. Achieved up to 10% engagement rate, and drove up to 20% in-store sales lifts during promotions. Established a scalable digital funnel that increased brand visibility.

 Bebop Cancer Foundation

 CONTENT STRATEGY

beboplogo.png
CHALLENGE 
Bebop Cancer Foundation lacked a cohesive content strategy and consistent messaging, making it difficult to scale awareness, build credibility, and move audiences from awareness to action across digital channels.
 STRATEGY
  • Developed an omnichannel content strategy across Instagram, Facebook, Youtube Shorts, LinkedIn, and podcasts.
  • Directed creative assets for podcast promotion, ensuring visuals matched brand voice and drove clicks.
  • Scheduled and optimized consistent posting using data-driven scheduling and CTA- oriented captions to convert casual followers into supporters.
bebopcancerfoundation.png
RESULTS 
Increased Instagram followers by 30% in three months and boosted overall engagement by 25%. YouTube Shorts improved reach by 40%, while LinkedIn content strengthened donor visibility and partner credibility. Podcast storytelling acted as a thought leadership channel, driving new audiences into the ecosystem and creating measurable ROI.

 Avant Bloom

 STARTUP DEVELOPMENT

CHALLENGE 
ABnewbrandidentity.png
 STRATEGY
  • Designed the company logo, branded merchandise (tanks) and Instagram graphics as scalable marketing assets.
  • Directed branded product photography for merchandise and social media, building cohesive visual system that amplified brand storytelling.
  • Implemented startup-level marketing practices: launch campaigns, branded CTAs and social first content strategy.
As a new startup,  Avant Bloom lacked a brand identity and digital strategy to establish credibility in a competitive wellness space. Without clear positioning, the company risked weak visibility and low audience connection at launch.
RESULTS 
Created a professional identity that positioned Avant Bloom as a credible, purpose-driven startup. The first merchandise line sold out, with 100% of proceeds donated to Black Women's Health Initiatives, Instagram graphics drove early follower growth, while the visual system built a scalable foundation for future campaigns and partnerships.

SKILLS & TOOLS

 DIGITAL MARKETING STRATEGY
  • Social Media Strategy & Campaign Planning
  • Audience Targeting & Segmentation
  • Community Engagement & Growth
ANALYTICS & OPTIMIZATION
  • KPI Tracking & Performance Reporting
  • A/B Testing & Trend Analysis
  • SEO and CTA Optimization
 CONTENT & SOCIAL MEDIA
  • Social Media Strategy & Management
  • Content Marketing & Copywriting
  • Podcast & Video Marketing
microsoft.png
Notion_app_logo.png
CREATIVE & DESIGN
  • Branding & Visual Identity Systems
  • Graphic Design & Typography
  • Creative Direction & Photoshoot Coordination
Adobecreativecloud.png
png-capcut-logo.png
canvalogo.png
bottom of page